Planning Production

In todays lesson I planned production.

Planning production from Chris Green

Publication Plan

Publication Plan

Title: Underground

Positioning Statement: The Underground kings of Indie

Price: £3.50 – My questionnaire showed that most people were willing to pay between three and four pounds, due to this I felt I’d go straight down the middle and price it at £3.50 to try and appeal to as many people as possible.

Distribution: I will sell the magazine at news agents and supermarkets. This is because my target audience are likely to visit one of these places and then see the magazine.

Rationale: The magazine is called underground as it has connotations with not being well known which I believe would appeal to the “hipster” segment of the indie market. The magazine will feature interviews with up and coming bands that aren’t known as well known; this is too once again appeal to “Hipsters” who like things that aren’t necessarily in the cultural mainstream. The magazine will help people discover quality music which wouldn’t necessarily be popular otherwise.

Style: The magazine will be informal and relaxed; it will be aimed at any Indie music fans and not as much the hard-core fans so it won’t contain the technical jargon that may be hard to understand for the more casual fans. Because of the light relaxed tone it will also have humorous insights into current events, and a tongue-in-cheek style of writing.

Regular Content:

·         Upcoming Gigs

·         Albums being released

·         Reviews of gigs

·         Reviews of Albums

·         Editors Letter

·         Band of the month

·         Competitions

·         Interview with up and coming band

·         Letters from fans

·         Posters

I have chosen this regular content as my questionnaire showed that interviews were the most popular thing they like about music magazines. Reviews were also fairly popular. The rest of the content I found were done by bigger music magazines in my research of the market place leading me to believe they are an important aspect of music magazines.

Feature Content:

·         Essentials for a gig

·         What to wear at a gig

·         Interview with Arctic Monkeys

·         Catfish and the Bottlemen – Before they were famous

·         Should you buy CD’s?

·         Top ten music videos this year

·         Mumford and Sons – How they took indie by storm

·         How to form a band
      Viola Beach - A Tribute

I have used these bands as the Arctic Monkeys and Catfish and the Bottlemen were proven to be very popular in my questionnaire and I know that Mumford and Sons are a popular and relevant band. I chose the other feature articles as I believe they would make interesting articles for consumers.

House Style:

Masthead: Eras Bold ITC

Headlines: Berlin Sans FB

Body Text: Candara
Drop Cap: Lucidia Calligraphy

Standfirst: Arial Black
Coverlines: Copperplate Gothic Light

Colour Scheme: Black, red, purple and green.

Questionnaire Audio Results

In today's lesson I audio recorded me asking questions from my questionnaire to someone in my target audience.

Audience Questionnaire results video

Today I recorded myself asking someone in my target audience my questionnaire.

Questionnaire analysis

In todays lesson I analysed my questionnaire results.

Questionnaire

In todays lesson I created my Questionnaire.

Analysis of a professional double page spread

In todays lesson I analysed a professional double page spread.

Analysis of a professional Contents Page

In todays lesson I analysed a professional indie contents page.

Analysis of a professional Front Cover

In todays lesson I analysed professional indie magazine front covers.

Initial Plans

Price: I will publish my magazine at £3.50. This is because 'Q', another Indie magazine that publishes monthly, offers their magazine at £3.99. I will charge less than 'Q' as 'Q' is already an established brand and can offer there magazine at a premium price, however I woudn't go below them by much as I still need to make a profit. Frequency of publication: I will publish my magazine once a month. This is because during my research I found that quality magazines such as 'Q' and 'The Fly' publish monthly. Also I believe by publishing monthly enough events will have happened in the indie genre for me to be able to get enough information for feature articles. Size of Publication: I have chosen to have 60 pages in my publication. This is because it is between the size of 'The Fly' and 'Q', which are both monthly productions. Regulars: I will include reviews, a gig guide, bands of the week and competitions to music events for example a festival. Features: Interviews with different artists within this genre of music.